About us

About Furlywise

We help new and busy pet owners give their animals a happy, healthy life, with clear guides you can follow today.

A golden retriever relaxing on a lawn

What we do

Furlywise is a pet care website for every kind of pet: dogs, cats, birds, fish, rabbits, hamsters, guinea pigs and reptiles. We publish free care guides, longer ebook guides for owners who want everything in one place, and small free tools such as our pet name finder.

Most pet owners don't need more information; they need the right information in the right order. So every guide starts with a short answer, then gives you steps and checklists you can actually use.

How we write our guides

  • Sourced. Care facts come from published guidance by vets and animal welfare organisations, and we link to our sources at the end of each guide.
  • Practical. We write for real homes and real budgets, with checklists and step-by-step instructions.
  • Safe. We never diagnose illnesses or give medicine doses. If something might be a health problem, we tell you to contact your vet.
  • Kept up to date. Every guide shows when it was last updated, and we correct mistakes as soon as we find them.
  • Independent. Brands can't pay to appear in our guides. Read how we earn money.

Our ebook guides

Our ebooks go deeper than a single article: a complete plan for your first weeks with a new pet, organised as checklists. The first guides are being written now; see them on the home page.

Talk to us

Found a mistake, have a question, or want us to cover a topic? Email hello@furlywise.online or use our contact page.

Furlywise provides general pet care information. It is not a substitute for advice from a qualified vet who has examined your animal.